What's on the page
Write your one-page message
Who you help, the problem you fix, how you fix it, and one bit of proof. In one sentence each. Would your nan get it?
Pick how each person rehearses
Out loud in their own words, on camera, or proper role play. Human, not robotic.
Run a 30-minute session
With four visitor cards to practise on: the MD, the techie, the competitor and the pen collector.
On the day
Same message, delivered your way. Every good conversation ends with a next step and a note in your CRM.
The message should be the same, whoever is saying it and whoever they're saying it to.
Get the free guide
Hi, I'm Theo.
I've spent 20+ years shaping product, sales and marketing success for brands like Garmin, Samsung and Vodafone.
At a trade show, your next customer could be less than three metres away. But don't forget, so is your competitor's stand.
Let's make sure they choose you.
Got a show coming up? Book a free 30-minute chat.